How to Start an E-commerce Store in 2024

In this article, we are looking at how to start an online e-commerce store in the Tate Real World’s way.

Most of you are probably familiar with e-commerce, but some of you may not. Especially at Andrew Tate’s The Real World, we are bringing you a unique approach that you can’t get anywhere else on the internet.

Let’s get started!

What’s An E-commerce Store?

E-commerce, also called e-com, refers to an online solution for businesses to advertise and sell products/services over the Internet.

It is a digital storefront where customers can browse products, place orders, and get them delivered to their doorstep. All can be done via a smartphone with an internet connection.

The Two Main Types of E-commerce

There are two main types of e-commerce. One is much more complex and costly to build than the other.

1. E-commerce Marketplace

An e-commerce marketplace is a platform that allows multiple vendors to sell their products on a single website. The marketplace owner provides the platform for vendors to list their products and manage their sales.

Some well-known names in the industry are Amazon, eBay, and Alibaba. These platforms also handle payment processing and shipping logistics, which helps vendors to focus on creating and listing their products on these platforms. These marketplaces will cut a share for each product sold on their network and make profits from that.

2. E-commerce Store – The Real World’s Approach

An e-commerce store is less complex and is used by only one vendor, often time, one business or individual. For example, if I own a fashion store, I would want to create a website to sell clothes online where people can browse, order, and get shipped. My goal is to provide convenience for my customers, approach more target audiences, and ultimately increase sales.

What if I don’t have anything to sell?


You don’t need to have a product in order to start selling online. You can sell other people’s products. That’s called dropshipping, where you help someone sell more products via your online store, and you can get commissions.

The way it works is that you create an online store, list someone’s products on your store, promote it, get visitors, and convert them into purchasers. The dropshipping supplier will then fulfill those orders for you, including shipping, returning, and refunding if needed. You will get paid a commission for your sale.

There are some benefits of dropshipping:

  1. Save money: Dropshipping lets you sell stuff without buying it first or storing it anywhere. That means you don’t have to pay for a warehouse, workers, or shipping costs like a normal store.
  2. Low risk: Since you don’t have to buy anything before you sell it, you can start a dropshipping business with little money and no worries.
  3. Switch products easily: Dropshipping lets you change what you sell without losing any money. You can follow the trends and sell what’s hot right now.
  4. Grow fast: Dropshipping lets you grow your business quickly without dealing with inventory and delivery problems. You can sell more without doing more work.
  5. Work from anywhere: You can run a dropshipping business from anywhere in the world with an internet connection. Whether you’re chilling in Bali or partying in Dubai, you can still make money with your laptop.
  6. Focus on selling: Since you don’t have to deal with inventory, you can focus on selling and marketing. You can attract more customers and make more sales.

What do you learn inside Andrew Tate’s The Real World?

You’ll learn everything from scratch to getting money into your bank account. There are several steps involved:

1. Choose a product

This is the most important step. You’ll learn to research, evaluate, and choose products that can sell and make your e-commerce store profitable. If you choose a product that doesn’t sell, no matter how beautiful your store is or how effective your advertising campaigns are, you will fail.

2. Deal with the supplier

We’ll teach you what to expect when dealing with suppliers for your e-commerce store. Doing right can bring many opportunities, such as discounted prices, better stock availabilities, and sometimes even buybacks.

3. Create an E-commerce Store without coding

There are many ways to create an e-commerce store without coding. One of the most popular ways is to use an e-commerce platform like Shopify. We’ll teach you how to use it and set up a functional yet good-looking website that can convert visitors into buyers.

4. Promote your online store on social media

Promoting your online store on social media is a great way to reach a wider audience. We’ll teach you how to promote your products organically or by paid advertising. You’ll also learn to create content and run ads on social media like TikTok to get users coming to your website.

What store should you create?

At The Real World, we’ll focus on creating a one-product store. This is one of the newest trends in the e-commerce industry due to its effectiveness in generating sales.

A one-product e-commerce store has many benefits. It allows you to focus on one item and make that product page flawless in terms of optimization, quality, and ability to convert customers (conversion rate optimization or CRO).

Second, it helps you optimize your marketing budget, as you don’t need to test a lot of different products to evaluate your marketing campaigns.

You need to pick a product for your one-product e-commerce store first. You should aim for something with healthy margins that can keep your business profitable. If you are advertising with paid Ads, you need to increase the price to make enough money to cover the costs.

We recommend you advertise on TikTok for both organic and paid traffic. If you want a meaningful amount of traffic to your site without the direct costs of advertising, you can create amazing content around the product and get it to go viral (we know how and will share it with you inside The Real World). You’ll also learn to set up a TikTok Ads account and run ad campaigns for your video commercial.

The Bottom Line

Starting an online one-product e-commerce store that makes money requires a ton of effort. You need to find a niche product with high demand and can sell, create an e-commerce store website to sell your product, optimize the website for conversion, and start advertising. Remember that building an online store is not easy, but it can be rewarding if you follow the steps we teach inside the Real World.

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